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'Great '"Business Insight" Quotes



"A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make."--Response to Debbi Fields' idea of starting Mrs. Fields' Cookies.

"We don't like their sound, and guitar music is on the way out." --Decca Recording Co. rejecting the Beatles, 1962.

"The concept is interesting and well-formed, but in order to earn better than a 'C,' the idea must be feasible."--A Yale University management professor in response to Fred Smith's paper proposing reliable overnight delivery service. (Smith went on to found Federal Express Corp.)





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